If you are concerned about excess stock and are determined to clear it, you have to understand why this concerns you in the first place in order to set up a clearance strategy. This situation is not negative, to the contrary consider your excess stock as an asset that you can make profit out of it.
So, you have extra stock, it’s no big deal; let’s focus on liquidating it.
Choose the way to proceed the sale (your options are explained in our previous post): online flash sale, online permanent outlet, multi store brand, discount shop. You can, of course, divide your stock and sell it to as many options as you want.
In order to proceed to your clearance strategy, you need:
First, you start by making your inventory, you have to know what you have in your warehouse otherwise you won’t know how to set the proper clearance strategy. Do it carefully, you don’t want to sell more than what you have or your customers won’t be happy. We know that making an inventory is a lot of work but you can always delegate the dirty work to third party companies such as BYB if you don’t want to do it yourself. Why not take advantage of this service and spare yourself some time?
The photos have to be high resolution as a low-quality photo does not give the best image for your brand and we don’t want that. Ideally the image size should be 1500 x 1500px and a resolution of 72 DPI. There are two types of photos that you have to take: packshot and lifestyle. In the packshot photos, shoot your products’ side and front centered on a white background and with a proper padding around them. In the lifestyle photos, you can give life to them by putting them on a context to valorize them. Remember that the website is just a showcase, customers have to be led to think that they must have your products only by looking at the photos so your products have to be perfectly displayed. Photos can also be taken by BYB as an additional service.
Organize your products by SKU, then add the specifications concerning your products such size, color and description so customers can have a better idea of your product. Describe your product as it is, do not over sell and do not underestimate it either. Your description must be clear as it may reach an international customer; the clearer the description, the higher the chances to reach new customers are. An ideal short description should be 100 words long and 300 for the long one.
Refer to your account manager
If you do not know which option would suit your brand better (whether physical or online sale), you can always reach out to an expert and seek professional advice; it is better to let them advise you on how to handle your stocks. After all, it is their job, you might as well ask for their advice.
There is always a way to clear your stock, learn how to manage it.
Holidays season didn’t go as you expected? Did you know there’s 2 million unsold products every year? Is your brand concerned by this? Here we show you how to deal with excess stock.
Let’s start by defining « excess stock ».
Excess stock is the set
of unsold products in store or online of a past season. Having an excess stock
is completely normal, every brand is concerned. But this matter shouldn’t be a
negative thing. Depending on the season, surplus stock may be more or less
What to do with it?
You can proceed to
its destruction which is the easy way to get rid of your surplus stock but it’s
not the best option. This stock is not dead like one would think so, you can
still make profit out of it, so why destroy it when you can actually make
profit out of something you thought you couldn’t?
Here are the different solutions that are available to you :
As the name implies, it is a short online sale. The products would be displayed on an online platform and reach the final customer. Then, you will receive a purchase order so the shipment process can start. A flash sale can be organized through our many partners’ platforms. This is the option our brand clients prefer.
You can also add a section directly on your website for a permanent online outlet. The downside of this option is that if you mix the previous line with your current one, your current one could be overshadowed and affect your brand’s image. However, we recommend to have a permanent outlet on another distributor’s platform which we can gladly arrange.
A multi-store brand is a store that gathers many brands under the same roof. All around the world, multi-store brands may have interest in your product and offer you to sell it.
You can also sell your products to many discount shops. This type of shops value your stock as a real asset and they are more likely to boost your sales. Selling your stock to a discount shop may mean that your stock would be sold to a lower price but in terms of profit the results are very positive. These shops’ success is remarkable. Your stocks won’t go to waste and your sales will improve.
Just remember that excess stock is not a synonym of waste, take a chance and reach new customers.
The right blend between your brand and retailers is the step to succeed on clearing your stock and boosting your sales. Our job is to find the perfect fit for your product. You can either sell your stock yourself or we can handle it according to your brand’s concept.
Boost your Brand is an off-price B2B distribution platform.
We work with an extensive network of retailers (physical and online) all around the globe and brands to maximize their excess stock value and sell it. It is the marketplace to go to if you’re a brand and looking for clearing your excess stock.
The process is very simple. Your job is to relax as your excess stock is taken care of and negotiations to sell it worldwide are led by the company. All you have to do :
BYB is growing very fast and is currently making transactions in 15 countries with 150 brands and 40 partners worldwide. These partnerships are a positive thing for you, as a brand, since they allow you to expand your business and reach customers you probably thought were harder to reach.
An asset for your brand
A dedicated account manager takes care of maximizing the value of your overstock and advise you on:
Your pricing structure
His job is to follow up and guide you through the process of managing your account and sales according to your brand and focus.
We take care of your stock clearance as you dedicate on what really matters: your full margin business.
By creating an account on http://app.boost-your-brand.com, you’ll get a dashboard that allows you to control every step of the management of your stock. Our target: save your time and maximize the value of your stock.
Working with Boost your Brand will give you the opportunity to get rid of your surplus quickly and smartly.
BYB’s distribution channel can handle stocks of every sizes from 100 to hundreds of thousands of pieces.
In terms of logistic, these are your options as a brand:
Stock remains at your warehouse
Stock handled in our warehouse
You have stocks but don’t know what’s inside? We can make the inventory for you at our warehouse and the goods in rack.
You are missing pictures for your references? Don’t worry, we can help you with that; we can shoot them as an additional service.
Don’t hesitate on contacting your account manager.