Holidays season didn’t go as you expected? Did you know there’s 2 million unsold products every year? Is your brand concerned by this? Here we show you how to deal with excess stock.
Let’s start by defining « excess stock ».
Excess stock is the set of unsold products in store or online of a past season. Having an excess stock is completely normal, every brand is concerned. But this matter shouldn’t be a negative thing. Depending on the season, surplus stock may be more or less significant.
What to do with it?
You can proceed to its destruction which is the easy way to get rid of your surplus stock but it’s not the best option. This stock is not dead like one would think so, you can still make profit out of it, so why destroy it when you can actually make profit out of something you thought you couldn’t?
Here are the different solutions that are available to you :
- Flash sale
As the name implies, it is a short online sale. The products would be displayed on an online platform and reach the final customer. Then, you will receive a purchase order so the shipment process can start. A flash sale can be organized through our many partners’ platforms. This is the option our brand clients prefer.
- Permanent outlet
You can also add a section directly on your website for a permanent online outlet. The downside of this option is that if you mix the previous line with your current one, your current one could be overshadowed and affect your brand’s image. However, we recommend to have a permanent outlet on another distributor’s platform which we can gladly arrange.
- Multi-store brand
A multi-store brand is a store that gathers many brands under the same roof. All around the world, multi-store brands may have interest in your product and offer you to sell it.
- Discount shop
You can also sell your products to many discount shops. This type of shops value your stock as a real asset and they are more likely to boost your sales. Selling your stock to a discount shop may mean that your stock would be sold to a lower price but in terms of profit the results are very positive. These shops’ success is remarkable. Your stocks won’t go to waste and your sales will improve.
Just remember that excess stock is not a synonym of waste, take a chance and reach new customers.
The right blend between your brand and retailers is the step to succeed on clearing your stock and boosting your sales. Our job is to find the perfect fit for your product. You can either sell your stock yourself or we can handle it according to your brand’s concept.